Accelerated Mobile Pages
AMP non-rich results refer to Accelerated Mobile Pages (AMP) that appear in Google Search results as plain text and link entries. Unlike AMP articles, which may include images or other graphical elements, non-rich results are simpler in presentation.
Here's a breakdown:
AMP: A technology that creates fast-loading web pages, crucial for a good user experience, especially on mobile devices.
Non-Rich Results: These are basic search results with a title and a short text description, lacking any visually enhanced elements.
Essentially, AMP non-rich results are AMP pages that haven't been enhanced with any special features that would qualify them for rich results, like images, carousels, or other interactive elements.
Why does this matter?
User Experience: While AMP ensures fast loading, non-rich results might not be as visually appealing or engaging as rich results.
Click-Through Rate (CTR): Rich results often have higher CTRs due to their enhanced presentation.
Search Performance: While not a direct ranking factor, user engagement influenced by presentation can indirectly impact your search ranking.
If you have AMP pages and want to improve their appearance in search results, consider:
Adding structured data: This helps Google understand your content and may make your pages eligible for rich results.
Including high-quality images: Visuals can significantly improve the attractiveness of your search result.
Following AMP guidelines: Ensure your AMP pages are valid and optimized.
By taking these steps, you can potentially enhance your AMP pages and move beyond basic non-rich results to more visually appealing and engaging search listings.